HTC Desire 728 Ultra
$120
Overview
HTC Desire 728 Ultra is a budget Android smartphone released in 2016 with a 5.5-inch LCD, MediaTek MT6739 chipset, 13 main camera, and 2800 mAh battery.
Priced at $120, it targets users seeking budget performance.
Specifications of HTC Desire 728 Ultra
The display of HTC Desire 728 Ultra measures 5.5 inches with LCD technology. Peak brightness reaches 500 nits for excellent outdoor visibility. The screen renders at 720x1280 pixels resolution.
The camera system of HTC Desire 728 Ultra features 1 rear cameras: 13 main. Video recording supports up to 1080p.
The battery of HTC Desire 728 Ultra has 2800mAh capacity with 10 wired charging. A full charge takes approximately 120 min minutes.
The performance of HTC Desire 728 Ultra is powered by the MediaTek MT6739 chipset with PowerVR GE8100 650MHz GPU. Geekbench scores reach 500 single-core and 1500 multi-core. AnTuTu benchmark achieves 35000.
The memory of HTC Desire 728 Ultra offers 3GB RAM with 32GB storage options. RAM uses LPDDR3 technology. Storage is eMMC 5.1.
The connectivity of HTC Desire 728 Ultra includes 5G support, Wi-Fi Wi-Fi 802.11 b/g/n, hotspot, and Bluetooth 4.1.
The build of HTC Desire 728 Ultra weighs 142g with Plastic frame and Plastic back. Dimensions measure 157.9 x 77.8 x 7.9 mm.
The software of HTC Desire 728 Ultra runs Android 5.1.1 (Lollipop), Sense UI with Sense UI. Software support extends 1 years through 2027.
Compare HTC Desire 728 Ultra
Frequently Asked Questions about HTC Desire 728 Ultra
HTC Desire 728 Ultra has a 13 camera suitable for casual photography. For professional photography, consider phones with higher-resolution sensors.
HTC Desire 728 Ultra with MediaTek MT6739 can handle casual gaming. For intensive gaming, consider phones with flagship chipsets.
HTC Desire 728 Ultra receives 1 years of updates through 2027. Consider this when planning long-term device usage.
Yes, HTC Desire 728 Ultra supports 5G connectivity with both Sub-6GHz and mmWave bands for maximum network compatibility and fastest speeds. It works with major 5G carriers globally.
HTC Desire 728 Ultra has a 2800mAh battery. Battery life varies based on usage patterns.
HTC Desire 728 Ultra at $120 is a budget device. It's worth buying if you prioritize affordability over premium features.
HTC Desire 728 Ultra supports 10 wired charging with full charge in approximately 120 min minutes.
HTC Desire 728 Ultra is available in 32GB storage options. Storage is not expandable, so choose your capacity based on your needs.
HTC Desire 728 Ultra has a 5.5-inch LCD with 60Hz refresh rate and 500 nits peak brightness. HDR support includes No.
HTC Desire 728 Ultra in Category Rankings
See how HTC Desire 728 Ultra ranks in these categories:
Verdict
The HTC Desire 728 Ultra delivers practical value for users prioritizing affordability over premium features. Pick this phone for essential smartphone functionality, if you prioritize affordability while still needing core features.
Key Specifications
Display
5.5"
Main Camera
13
Chipset
MediaTek MT6739
Full Specifications
Network
| Technology | GSM / CDMA / HSPA / EVDO / LTE |
| 2G Bands | GSM / |
| 3G Bands | HSDPA 850 / 900 / 1900 / 2100 |
| 4G LTE Bands | LTE |
| 5G Sub-6 Bands | [] |
| 5G mmWave Bands | [] |
| Speed | N/A |
| Carrier Aggregation | 4G LTE |
| SIM | Nano-SIM |
| Dual SIM Mode | Dual SIM |
| eSIM Support | |
| VoLTE Support | N/A |
| VoWiFi | N/A |
| NR CA Support |
Launch
| Announced | 2016 |
| Status | Discontinued |
| Availability | N/A |
| Model Variants | N/A |
| Launch Price | $250 |
Body & Design
| Dimensions (mm) | 157.9 x 77.8 x 7.9 mm |
| Weight (g) | 142 |
| Build Materials | Metal |
| Frame | Plastic |
| Back Finish | Plastic |
| Colors | ["Black Gold", "Cappuccino Brown"] |
| IP Rating | N/A |
| Rugged Certifications | N/A |
| Ingress Gaskets | N/A |
| Form Factor | Bar |
| Hinge Type | N/A |
| Folded Dimensions | 0x0x0 |
| Thermal Solution | Passive |
| Notification/Alert | |
| Haptics | Basic |
Display
| Panel Type | LCD |
| Size (inches) | 5.5 |
| Resolution (px) | 720x1280 pixels |
| Aspect Ratio | 1:2 |
| Pixel Density (ppi) | 295 |
| Screen-to-body Ratio (%) | 73 |
| Refresh Rate (Hz) | 60 |
| Adaptive Refresh Rate | |
| Touch Sampling Rate (Hz) | 120 |
| Peak Brightness (nits) | 500 |
| HDR Standards | |
| Color Gamut | sRGB |
| Color Depth | 16 |
| PWM Dimming (Hz) | 2160 |
| Glass Protection | Undefined |
| Oleophobic Coating | N/A |
| Curvature | Flat |
| Always-on Display | |
| Display Driver IC | N/A |
| Cover Display |
Platform (SoC)
| OS at Launch | Android 5.1.1 (Lollipop), Sense UI |
| Update Policy | 1 years |
| Chipset | MediaTek MT6739 |
| CPU | Quad-Core, 4x Cortex-A53, 1.3 GHz |
| GPU | PowerVR GE8100 650MHz |
| NPU/AI TOPs | N/A |
| ISP Features | Basic |
| Modem | MediaTek MT6739 |
| Wi-Fi/Bluetooth Chip | N/A |
| Throttling Behavior | N/A |
| Geekbench Single-Core | 500 |
| Geekbench Multi-Core | 1500 |
| AnTuTu Score | 35000 |
| 3DMark Scores | N/A |
Memory & Storage
| RAM | 3GB |
| RAM Type | LPDDR3 |
| Storage | 32GB |
| Storage Type | eMMC 5.1 |
| Storage Speed | eMMC 5.1 |
| Expandable Storage | microSDXC (dedicated slot) |
| Slot Type | microSD |
| USB OTG | |
| Filesystem Encryption | basic |
Main Camera System
| Rear Cameras | 1 |
| Main Sensor | 13 |
| Main Sensor Size | 1/3.06" |
| Main Sensor Model | undefined |
| Main Lens | f/2.2, 28mm |
| OIS | |
| Autofocus | AF |
| Pixel Binning | 1.12 um |
| Ultrawide | N/A |
| Telephoto | N/A |
| Macro | N/A |
| Depth/ToF/LiDAR | |
| Flicker/Color Sensors | N/A |
| Flash | LED |
| Video Resolution | 1080p |
| HDR/Dolby Vision Video | |
| Video Codecs | H.264, H.265 |
| Slow Motion | 720p@120fps |
| Video Stabilization | EIS |
| Night Mode Features | basic |
| RAW/Pro Controls | N/A |
Selfie Camera
| Resolution | 5 |
| Sensor Size | CMOS |
| Aperture | f/2.8 |
| AF/OIS | |
| Secondary Front Cam | |
| Front Flash | |
| Video | 1080p@30fps |
| HDR/Dolby Vision | N/A |
| Face Unlock | basic |
Audio
| Loudspeakers | Yes, with stereo speakers |
| 3.5mm Jack | |
| Hi-Res Audio | |
| Spatial Audio / Dolby Atmos | |
| Microphones | 1 |
| Bluetooth Codecs | AAC, aptX |
| DAC/Amp | Basic DAC |
Connectivity
| Wi-Fi | Wi-Fi 802.11 b/g/n, hotspot |
| Wi-Fi Features | Wi-Fi 802.11 b/g/n, hotspot |
| Bluetooth | 4.1 |
| NFC | |
| IR Blaster | |
| UWB | N/A |
| Positioning | GPS |
| Dual-Band GNSS | |
| FM Radio | |
| USB | USB 2.0 |
| Display Out | |
| eSIM Capacity |
Sensors
| Fingerprint Sensor | N/A |
| 3D Face ID | N/A |
| Accelerometer | |
| Gyroscope | |
| Magnetometer | |
| Proximity Sensor | |
| Ambient Light | |
| Barometer | |
| Thermo/Hygrometer | N/A |
| UV Sensor | N/A |
| Hall Sensor | |
| Color Temp Sensor | |
| Health Sensors | N/A |
| Satellite SOS |
Battery & Charging
| Capacity (mAh) | 2800 |
| Type | Li-Po |
| Removable | |
| Endurance Rating | N/A |
| Wired Charging | 10 |
| Wired Standard | 10W |
| 0-50% Time (mins) | 60 min |
| Full Charge Time | 120 min |
| Wireless Charging | N/A |
| Wireless Standard | N/A |
| Reverse Wireless | N/A |
| Reverse Wired | |
| Charger in Box | 10W charger |
| Battery Health Features | 500 charge cycles |
Software
| OS at Launch | Android 5.1.1 (Lollipop), Sense UI |
| Update Window | 1 years |
| UI Skin / Launcher | Sense UI |
| Feature Drops | N/A |
| App Cloning | N/A |
| Game Mode | |
| Privacy Features | Basic |
| Accessibility | Basic |
| Satellite Messaging UI |
Miscellaneous
| In-Box Contents | phone, charger, cable, manual |
| Recycled Materials (%) | N/A |
| Repairability Score | N/A |
| Warranty | N/A |
Reviews & Ratings
186 ratings
Showing 3 of 186 reviews
Alex R.
2 weeks ago
Absolutely love the camera on this phone! The zoom is incredible and the photos are so crisp. Battery life is also a huge plus.
Ben C.
1 month ago
Great performance and beautiful display. My only complaint is that it feels a bit heavy, but you get used to it. Solid phone overall.
Chloe D.
3 months ago
The best phone I've ever owned. It's fast, the software is clean, and the build quality is top-notch. Highly recommend!